Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Wanqing Zhang, Pradeep K. Chintagunta, and Manohar U. Kalwani
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Wanqing ; Chintagunta, Pradeep K. ; Kalwani, Manohar U. |
| Subject: | eco-friendly | emerging markets | field experiment | innovation adoption | mobile marketing | social media | sustainability | Social Web | Social web | China | Feldforschung | Field research | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Influencer | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Mobile Marketing | Mobile marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920985784 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522216