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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
55
Relationship marketing
55
Brand image
43
Brand management
43
Markenführung
43
Markenimage
43
Viral marketing
38
Virales Marketing
38
Social Web
33
Social web
33
Internet marketing
30
Online-Marketing
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Marketingmanagement
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Preismanagement
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Pricing strategy
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Brand
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Customer satisfaction
14
Kundenzufriedenheit
14
Sales promotion
14
Theorie
14
Theory
14
Verkaufsförderung
14
Dienstleistungsqualität
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Kumar, V.
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Libai, Barak
4
Rishika, Rishika
4
Schreier, Martin
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Melnyk, Valentyna
3
Nunes, Joseph C.
3
Pauwels, Koen
3
Peres, Renana
3
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Journal of marketing
Journal of business research : JBR
2,085
Journal of retailing and consumer services
1,966
Tourism management : research, policies, practice
1,008
International journal of hospitality management
789
International journal of consumer studies
771
Journal of travel and tourism marketing
734
Psychology & marketing
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
578
NBER working paper series
511
Working paper / National Bureau of Economic Research, Inc.
436
Asia Pacific journal of marketing and logistics
413
Tourism management perspectives : TMP
404
The journal of product & brand management
401
SpringerLink / Bücher
396
NBER Working Paper
385
European journal of marketing : EJM
365
Journal of marketing research : JMR
360
Journal of hospitality marketing & management
354
The journal of brand management : an international journal
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Management science : journal of the Institute for Operations Research and the Management Sciences
347
International journal of contemporary hospitality management
335
Journal of marketing management : MM
330
Journal of international consumer marketing
328
Journal of marketing communications
316
Cogent business & management
313
Journal of retailing
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Marketing letters : a journal of research in marketing
300
Journal of fashion marketing and management
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
290
Tourism analysis : an interdisciplinary tourism & hospitality journal
290
Technological forecasting & social change : an international journal
287
The journal of consumer marketing
287
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
285
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ECONIS (ZBW)
296
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296
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1
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
4
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
5
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
8
Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas
;
Dunn, Lea H.
;
White, Katherine
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 86-108
Persistent link: https://www.econbiz.de/10012231631
Saved in:
9
The role of mere closeness : how geographic proximity affects social influence
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011749856
Saved in:
10
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
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