EWOM, destination preference and consumer involvement : a stimulus-organism-response (SOR) lens
Year of publication: |
2022
|
---|---|
Authors: | Yadav, Neha ; Verma, Sanjeev ; Chikhalkar, Rekha D. |
Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 4, p. 1135-1152
|
Subject: | Consumer involvement | Destination preference | ELM model | EWOM | SOR model | Travel intentions | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing |
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