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Improvised marketing interventions in social media
Borah, Abhishek; Banerjee, Sourindra; Lin, Yu-Ting; … - In: Journal of marketing 84 (2020) 2, pp. 69-91
Persistent link: https://www.econbiz.de/10012176563
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting; MacInnis, Deborah J.; Eisingerich, Andreas B - In: Journal of marketing 84 (2020) 5, pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276