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Journal of marketing
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Specialist competitor referrals : how salespeople can use competitor referrals for nonfocal products to increase focal product sales
Blanchard, Simon J.
;
Hada, Mahima
;
Carlson, Kurt A.
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011880552
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2
Beyond income : dynamic consumer financial vulnerability
Salisbury, Linda Court
;
Nenkov, Gergana Y.
;
Blanchard, …
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 657-678
Persistent link: https://www.econbiz.de/10014325395
Saved in:
3
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne S.
- In:
Journal of marketing
57
(
1993
)
4
,
pp. 60-71
Persistent link: https://www.econbiz.de/10006008189
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