Beyond income : dynamic consumer financial vulnerability
Year of publication: |
2023
|
---|---|
Authors: | Salisbury, Linda Court ; Nenkov, Gergana Y. ; Blanchard, Simon J. ; Hill, Ronald Paul ; Brown, Alexander L. ; Martin, Kelly D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 5, p. 657-678
|
Subject: | consumer financial vulnerability | dynamic life cycle consumption | financial decision making | financial exclusion | marketing | marketing ethics | transformative consumer research |
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