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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
33
Marketing Science
28
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing letters : a journal of research in marketing
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Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
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Premarket Forecasting of Really-New Products
Urban, Glen L.
;
Weinberg, Bruce D.
;
Hauser, John R.
- In:
Journal of marketing
60
(
1996
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10005989530
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"Listening In" to Find and Explore New Combinations of Customer Needs
Urban, Glen L.
;
Hauser, John R.
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 72-87
Persistent link: https://www.econbiz.de/10005927927
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