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Journal of marketing
Organizational Behavior and Human Decision Processes
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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An effective display of unit price information
Russo, J. Edward
;
Krieser, Gene
;
Miyashita, Sally
- In:
Journal of marketing
39
(
1975
)
2
,
pp. 11-19
Persistent link: https://www.econbiz.de/10002720188
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Specialist competitor referrals : how salespeople can use competitor referrals for nonfocal products to increase focal product sales
Blanchard, Simon J.
;
Hada, Mahima
;
Carlson, Kurt A.
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011880552
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When three charms but four alarms : identifying the optimal number of claims in persuasion settings
Shu, Suzanne B.
;
Carlson, Kurt A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 127-139
Persistent link: https://www.econbiz.de/10010250058
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