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Social comparison in retailer-supplier relationships : referent discrepancy effects
Lee, Hannah S.; Griffith, David A. - In: Journal of marketing 83 (2019) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10012175917
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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Effects of contract ambiguity in interorganizational governance
Zheng, Xu; Griffith, David A.; Ge, Ling; Benoliel, Uri - In: Journal of marketing 84 (2020) 4, pp. 147-167
Persistent link: https://www.econbiz.de/10012231658
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The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
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What does it take to get promoted in marketing academia? : understanding exceptional publication productivity in the leading marketing journals
Seggie, Steven H.; Griffith, David A. - In: Journal of marketing 73 (2009) 1, pp. 122-132
Persistent link: https://www.econbiz.de/10003815525
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Passive and active opportunism in interorganizational exchange
Seggie, Steven H.; Griffith, David A.; Jap, Sandy D. - In: Journal of marketing 77 (2013) 6, pp. 73-90
Persistent link: https://www.econbiz.de/10010203361
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Multidyadic industrial channels : understanding component supplier profits and original equipment manufacturer behavior
Dahlquist, Steven H.; Griffith, David A. - In: Journal of marketing 78 (2014) 4, pp. 59-79
Persistent link: https://www.econbiz.de/10010381390
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What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
Seggie, Steven H.; Griffith, David A. - In: Journal of marketing 73 (2009) 1, pp. 122-132
Persistent link: https://www.econbiz.de/10008169213
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Getting Marketers to Invest in Firm-Specific Capital
Griffith, David A.; Lusch, Robert F. - In: Journal of marketing 71 (2007) 1, pp. 129-145
Persistent link: https://www.econbiz.de/10007391667