//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtual collaboration technolo...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Feldforschung
2
Field research
2
Konsumentenverhalten
2
USA
2
United States
2
emerging markets
2
Airline
1
Bayes-Statistik
1
Bayesian inference
1
Beschwerdemanagement
1
Category Management
1
Category management
1
China
1
Complaint management
1
Computer
1
Emerging economies
1
Experiment
1
Firm growth
1
Fluggesellschaft
1
Garantie
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Kraftfahrzeug
1
Low-cost strategy
1
Market exit
1
Marketing management
1
Marketingmanagement
1
Marktaustritt
1
Motor vehicle
1
Niedrigpreisstrategie
1
Online-Marketing
1
Retail assortment
1
Risikoaversion
1
Risk aversion
1
Schwellenländer
1
Social Web
1
Social web
1
Sortiment
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Undetermined
2
Author
All
Chintagunta, Pradeep K.
7
Dixit, Ashutosh
2
Vilcassim, Naufel
2
Anderson, Stephen J.
1
Chu, Junhong
1
Desiraju, Ramarao
1
Dhar, Sanjay
1
Germann, Frank
1
Hong, Sungtak
1
Jindal, Pranav
1
Kalwani, Manohar U.
1
Misra, Kanishka
1
Narayanan, Sridhar
1
Zhang, Wanqing
1
Zhu, Ting
1
more ...
less ...
Published in...
All
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Marketing Science
27
Journal of marketing research : JMR
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Management Science
16
Quantitative Marketing and Economics
11
Quantitative marketing and economics : QME
8
Journal of applied econometrics
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
7
Marketing science
7
Journal of marketing research
6
Chicago Booth School of Business Research Paper
5
Journal of retailing
5
Marketing Letters
5
Research Papers / Graduate School of Business, Stanford University
5
Policy Research Working Paper
4
Research paper series / Stanford Graduate School of Business
4
Stanford University Graduate School of Business research paper
4
The journal of business : B
4
Chicago Booth Research Paper
3
European journal of operational research : EJOR
3
Journal of econometrics
3
Policy research working paper : WPS
3
European Journal of Operational Research
2
International journal of logistics : research and applications
2
Journal of Applied Econometrics
2
Journal of Econometrics
2
Journal of the Academy of Marketing Science
2
NBER Working Paper
2
NBER working paper series
2
Review of Marketing Science
2
Review of industrial organization : RIO
2
Review of marketing science
2
SMU Cox School of Business Research Paper
2
Stanford University Graduate School of Business Research Paper
2
The China business review : the magazine of the US-China Business Council
2
World Bank E-Library Archive
2
World Bank Policy Research Working Paper
2
American economic journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
OLC EcoSci
2
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
;
Germann, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012522220
Saved in:
2
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
3
Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
Saved in:
4
An empirical test of warranty theories in the US computer server and automobile markets
Chu, Junhong
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10008935842
Saved in:
5
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
6
Marketing-mix response across retail formats : the role of shopping trip types
Jindal, Pranav
;
Zhu, Ting
;
Chintagunta, Pradeep K.
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10012176579
Saved in:
7
Return on Investment Implications for Pharmaceutical Promotional Expenditures:The Role of Marketing-Mix Interactions
Narayanan, Sridhar
;
Desiraju, Ramarao
;
Chintagunta, …
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 90-105
Persistent link: https://www.econbiz.de/10005925203
Saved in:
8
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10007603670
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->