Narrow search
Showing 1 - 6 of 6
Cover Image
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
Cover Image
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong; Ng, Siew Imm; Seng, Kaixin; Lim, Xin-Jean - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Cover Image
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen; Fu, Wei - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Cover Image
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara; Pattuglia, Simonetta; Khan, Imran - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Cover Image
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Cover Image
Building theoretical sand castles : the case of customer brand engagement
Gligor, David; Bozkurt, Siddik; Welch, Emma - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 297-316
Persistent link: https://www.econbiz.de/10014374833