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Cutoff criteria for overall model fit indexes in generalized structured component analysis

Cho, Gyeongcheol; Hwang, Heungsun; Sarstedt, Marko; … - In: Journal of marketing analytics : JMA 8 (2020) 4, pp. 189-202

Persistent link: https://www.econbiz.de/10012421353

What's important for relationship management? : the mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers

Damberg, Svenja; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 3-18

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

Persistent link: https://www.econbiz.de/10013163655

Does culture matter? : corporate reputation and sustainable satisfaction in the Chinese and German banking sector

Damberg, Svenja; Liu, Yide; Ringle, Christian M. - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 6-24

Persistent link: https://www.econbiz.de/10014538735

Partial least squares structural equation modeling using SmartPLS : a software review

Sarstedt, Marko; Cheah, Jun-Hwa - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 196-202

Persistent link: https://www.econbiz.de/10012113546

Quantifying uncertainty in PLS-SEM-based mediation analyses

Sarstedt, Marko; Moisescu, Ovidiu Ioan - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 87-96

Persistent link: https://www.econbiz.de/10014538770

Special issue: advanced marketing analytics using Partial Least Squares Structural Equation Modeling (PLS SEM)

Sarstedt, Marko (ed.); Liu, Yide (ed.) - 2024

Persistent link: https://www.econbiz.de/10014537434

Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

Sarstedt, Marko; Liu, Yide - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10014538734