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The state of marketing analytics in research and practice
Iacobucci, Dawn; Petrescu, Maria; Krishen, Anjala; … - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 152-181
Persistent link: https://www.econbiz.de/10012113475
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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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Perceptual maps via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn; Grisaffe, Doug - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
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Protecting survey data on a consumer level
Schneider, Matthew J.; Iacobucci, Dawn - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012296851