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The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees
Bordonaba-Juste, Victoria; Polo-Redondo, Yolanda - In: Journal of marketing channels : ... distribution … 15 (2007/08) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003787031
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Influence of franchisors' competitive strategies on network size : the impact of entry timing decision
Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Journal of marketing channels : ... distribution … 17 (2010) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10003953072
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The Effect of Relationship Marketing Strategy on Franchise Channels
Bordonaba-Juste, Victoria; Polo-Redondo, Yolanda - In: Journal of marketing channels : ... distribution … 15 (2008) 1, pp. 71
Persistent link: https://www.econbiz.de/10008172367
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Influence of Franchisors' Competitive Strategies on Network Size: The Impact of Entry Timing Decision
Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Journal of marketing channels : ... distribution … 17 (2010) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10008352677
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Influence of Franchisors' Competitive Strategies on Network Size: The Impact of Entry Timing Decision
Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Journal of marketing channels : ... distribution … 17 (2009) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10009266461