The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees
Victoria Bordonaba-Juste; Yolanda Polo-Redondo
| Year of publication: |
2008
|
|---|---|
| Authors: | Bordonaba-Juste, Victoria ; Polo-Redondo, Yolanda |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 15.2007/08, 1, p. 71-91
|
| Subject: | Franchising | Marketingmanagement | Marketing management | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003787031