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~isPartOf:"Journal of marketing communications"
~isPartOf:"Palgrave Studies of Marketing in Emerging Economies"
~isPartOf:"The SAGE handbook of marketing theory"
~person:"Belk, Russell W."
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mogaji, Emmanuel"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Online-Handel"
~subject:"Südafrika"
~type_genre:"Collection of articles of several authors"
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Belk, Russell W.
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Mogaji, Emmanuel
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
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Journal of marketing communications
Palgrave Studies of Marketing in Emerging Economies
The SAGE handbook of marketing theory
Legends in consumer behavior
11
Journal of business research : JBR
4
Research in consumer behavior
4
Routledge companions in business, management and accounting
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Journal of fashion marketing and management
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Review of marketing research
2
Critical perspectives on business and management
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European journal of marketing : EJM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
Persistent link: https://www.econbiz.de/10009508039
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