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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Smart mirror fashion technology for the retail chain transformation
Ogunjimi, Ayotunde; Rahman, Mizan; Islam, Nazrul; … - In: Technological forecasting & social change : an … 173 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10013202693
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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The fast fashion vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Papasolomou, Ioanna; Melanthiou, Yioula; Tsamouridis, … - In: Journal of marketing communications 29 (2023) 2, pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
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Investigating the antecedents of consumer behavioral intention for sustainable fashion products : evidence from a large survey of Italian consumers
Dangelico, Rosa Maria; Alvino, Letizia; Fraccascia, Luca - In: Technological forecasting & social change : an … 185 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10014233663
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Predicting consumers' purchase intention through fast fashion mobile apps : the mediating role of attitude and the moderating role of COVID-19
Pop, Rebeka-Anna; Hlédik, Erika; Dabija, Dan Cristian - In: Technological forecasting & social change : an … 186PA (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014250229
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Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep; Purohit, Sonal; Filieri, Raffaele; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
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The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890