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~isPartOf:"Journal of marketing communications"
~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Hewer, Paul"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Economics of information
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Benkenstein, Martin
Hansen, Ursula
Hewer, Paul
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
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Journal of marketing communications
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
Persistent link: https://www.econbiz.de/10009508039
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