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~isPartOf:"Journal of marketing communications"
~person:"Guinalíu, Miguel"
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Guinalíu, Miguel
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Journal of marketing communications
International journal of electronic commerce : IJEC
1
International journal of electronic finance : IJEF
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of business research : JBR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing and consumer services
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Promoting consumer's participation in virtual
brand
communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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2
The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website
Casalo, Luis V.
;
Flavián, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003438355
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