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~isPartOf:"Journal of marketing communications"
~person:"Jang, Soocheong"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
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Jang, Soocheong
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Muehling, Darrel D.
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Um, Nam-Hyun
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Schultz, Don E.
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Bailey, Ainsworth Anthony
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Journal of marketing communications
International journal of hospitality management
36
International journal of contemporary hospitality management
11
Journal of retailing and consumer services
9
Journal of business research : JBR
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of brand management : an international journal
4
International journal of consumer studies
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
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Psychology & marketing
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The journal of product & brand management
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The journal of services marketing
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The service industries journal
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the cultural diversity of consumers in the global marketplace
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Baltic journal of management
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Challenges and trends in modern banking
1
Cogent business & management
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Cutting edge international research
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E-business : state of the art of ICT based challenges and solutions
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Electronic commerce research
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EuroMed journal of business
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
3
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
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