Narrow search
Showing 1 - 10 of 77
Cover Image
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Cover Image
Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D. - In: Journal of marketing communications 13 (2007) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
Cover Image
Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher; Dean, Dianne; Punjaisri, Kanyapuss - In: Journal of marketing communications 22 (2016) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Cover Image
Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Cover Image
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Cover Image
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Cover Image
Can good news be bad? : the role of brand communication strategy and brand commitment in the announcement of product improvements
Guèvremont, Amélie; Grohmann, Bianca - In: Journal of marketing communications 20 (2014) 5, pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
Cover Image
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Cover Image
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate; Pope, Nigel - In: Journal of marketing communications 20 (2014) 6, pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Cover Image
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890