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~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Advertising
Brand management
Customer satisfaction
Viral marketing
Brand image
93
Markenimage
93
Consumer behaviour
75
Konsumentenverhalten
75
Markenführung
68
Advertising effects
38
Werbewirkung
38
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brand image
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brand loyalty
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brand trust
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Anabila, Peter
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
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2
Lee, Jaejin
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Nagar, Komal
2
Rita, Paulo
2
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1
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1
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1
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1
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1
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1
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1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Arli, Denni
1
Ashley, Christy
1
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1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
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1
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Journal of marketing communications
Journal of business research : JBR
366
The journal of product & brand management
283
The journal of brand management : an international journal
279
Journal of retailing and consumer services
175
European journal of marketing : EJM
83
Asia Pacific journal of marketing and logistics
76
Psychology & marketing
74
Marketing intelligence & planning
67
International journal of hospitality management
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
62
Journal of international consumer marketing
52
SpringerLink / Bücher
52
Cogent business & management
50
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of the Academy of Marketing Science
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
Tourism management : research, policies, practice
48
Journal of promotion management : innovations in planning and applied research
47
International journal of internet marketing and advertising : IJIMA
44
The journal of consumer marketing
44
International journal of consumer studies
43
International marketing review
43
Journal of global marketing
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of marketing
40
Journal of promotion management : JPM
39
European journal of marketing
37
International journal of advertising : the review of marketing communications
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Journal of Islamic marketing
35
Journal of marketing management : MM
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of fashion marketing and management
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
International journal of contemporary hospitality management
30
International journal of advertising : the quarterly review of marketing communications
29
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ECONIS (ZBW)
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
2
Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D.
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
Saved in:
3
Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Saved in:
4
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
5
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
6
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
7
Can good news be bad? : the role of brand communication strategy and brand commitment in the announcement of product improvements
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
Saved in:
8
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
9
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
10
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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