Building strong brands in a modern marketing communications environment
Year of publication: |
2009
|
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Authors: | Keller, Kevin Lane |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 2/3, p. 139-155
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising | Kommunikationsmedien | Communication media |
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