Building strong brands in a modern marketing communications environment
Kevin Lane Keller
| Year of publication: |
2009
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 2/3, p. 139-155
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising | Kommunikationsmedien | Communication media |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881211