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~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
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Brand image
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
133
Werbewirkung
133
Advertising
97
Werbung
95
Brand management
79
Markenführung
79
Internet marketing
74
Markenimage
74
Online-Marketing
74
Social Web
49
Social web
49
Brand
35
Markenartikel
35
Marketing management
35
Marketingmanagement
35
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
24
Relationship marketing
24
advertising
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
social media
20
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
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74
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Aufsatz in Zeitschrift
74
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English
74
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Al Shurideh, Muhammad
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Bhaduri, Gargi
1
Bigné Alcañiz, J. Enrique
1
Black, Matthew
1
Blaisi, LaVon F.
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
384
The journal of product & brand management
259
The journal of brand management : an international journal
250
Journal of retailing and consumer services
229
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
83
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
64
Marketing intelligence & planning
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International marketing review
56
Journal of strategic marketing
55
Journal of global marketing
52
Marketing letters : a journal of research in marketing
51
Journal of marketing
50
Journal of fashion marketing and management
49
Cogent business & management
48
International journal of consumer studies
47
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
40
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : MM
38
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
European journal of marketing
34
Journal of international marketing
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of marketing research : JMR
31
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ECONIS (ZBW)
74
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1
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
2
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
3
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
4
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
5
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
6
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
8
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
10
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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