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Consumer behaviour
294
Konsumentenverhalten
294
Advertising effects
132
Werbewirkung
132
Advertising
97
Werbung
95
Brand management
79
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
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Kim, Dong Hoo
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Varan, Duane
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Zhang, Lixuan
3
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2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
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Dahlén, Micael
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Dalakas, Vassilis
2
Flavián Blanco, Carlos
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Fullerton, Jami A.
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Goodrich, Kendall
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Laroche, Michel
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Lee, Jaejin
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Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
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Journal of marketing communications
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,962
International journal of consumer studies
784
International journal of hospitality management
732
Psychology & marketing
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
447
The journal of product & brand management
417
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
396
European Journal of Marketing
385
European journal of marketing : EJM
380
Journal of fashion marketing and management
377
Journal of Consumer Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
342
Journal of travel and tourism marketing
332
Journal of international consumer marketing
328
Journal of marketing
328
Tourism management : research, policies, practice
325
Journal of retailing
321
Journal of marketing management : MM
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Cogent business & management
308
International journal of retail & distribution management
303
Marketing letters : a journal of research in marketing
300
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
292
Young consumers : insight and ideas for responsible marketers
289
International Journal of Retail & Distribution Management
287
Journal of consumer behaviour : an international research review
280
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
268
Journal of business ethics : JOBE
267
International journal of contemporary hospitality management
263
The journal of services marketing
259
Journal of hospitality marketing & management
253
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ECONIS (ZBW)
302
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302
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date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
The fast
fashion
vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-
fashion
sector
Papasolomou, Ioanna
;
Melanthiou, Yioula
;
Tsamouridis, …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
Saved in:
4
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
5
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
6
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
7
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
8
Integrating advertising and news about the
brand
in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
9
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
10
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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