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Self-gift giving : understanding consumers and exploring brand messages
Heath, Maria Teresa
;
Tynan, Caroline
;
Ennew, Christine T.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10009008490
Saved in:
2
Self-gift giving: Understanding consumers and exploring brand messages
Heath, Maria Teresa
;
Tynan, Caroline
;
Ennew, Christine
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10008885305
Saved in:
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