Self-gift giving : understanding consumers and exploring brand messages
Year of publication: |
2011
|
---|---|
Authors: | Heath, Maria Teresa ; Tynan, Caroline ; Ennew, Christine T. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 2, p. 127-144
|
Subject: | Geschenk | Gifts | Eigeninteresse | Self-interest | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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