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~isPartOf:"Journal of marketing communications"
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Brand management
104
Markenführung
104
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
65
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Internet marketing
29
Online-Marketing
29
Advertising
27
Werbung
26
Social Web
21
Social web
21
Marketing management
18
Marketingmanagement
18
Beziehungsmarketing
13
Relationship marketing
13
social media
11
International marketing
10
Internationales Marketing
10
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
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6
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6
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6
purchase intention
6
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5
Celebrity-Werbung
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5
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USA
5
United States
5
brand equity
5
brand image
5
Brand loyalty
4
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80
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3
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Article
114
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1
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114
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114
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2
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2
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English
115
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Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Aggarwal, Praveen
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
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1
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1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
Belanche, Daniel
1
Bellman, Steven
1
Benmamoun, Mamoun
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
725
The journal of brand management : an international journal
618
The journal of product & brand management
396
SpringerLink / Bücher
366
Journal of retailing and consumer services
314
International Marketing Review
242
International marketing review
178
European journal of marketing : EJM
161
Journal of global marketing
160
Industrial marketing management : the international journal for industrial and high-tech firms
148
Psychology & marketing
146
Journal of international marketing
145
European Journal of Marketing
139
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Journal of Product & Brand Management
130
Asia Pacific journal of marketing and logistics
128
Journal of strategic marketing
124
Journal of marketing
119
Journal of marketing management : MM
116
Strategic Direction
114
Journal of marketing research : JMR
113
Marketing intelligence & planning
113
Journal of advertising research
112
International journal of hospitality management
110
Springer eBook Collection
105
Journal of the Academy of Marketing Science
101
Journal of international consumer marketing
96
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
88
Journal of fashion marketing and management
82
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of promotion management : JPM
77
Research
76
International journal of advertising : the quarterly review of marketing communications
75
Journal of promotion management : innovations in planning and applied research
75
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Europäische Hochschulschriften / 5
71
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ECONIS (ZBW)
115
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1
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115
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date (oldest first)
1
Political
brand
identity : an examination of the complexities of Conservative
brand
and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Saved in:
2
Brand
"infrastructure" in nonprofit organizations : challenges to successful
brand
building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
3
Tweet this, not that : a comparison between
brand
promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
4
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
5
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
6
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
7
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
8
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
9
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
10
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
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