Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Year of publication: |
2015
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Authors: | Chapleo, Chris |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 3, p. 199-209
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Subject: | nonprofit organizations | nonprofit branding | public sector branding | nonprofit brands | university brands | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Management | Nonprofit management | Markenartikel | Brand |
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