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~isPartOf:"Journal of marketing communications"
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Brand management
104
Markenführung
104
Consumer behaviour
96
Konsumentenverhalten
96
Brand image
90
Markenimage
90
Advertising effects
53
Werbewirkung
53
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32
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Muehling, Darrel D.
3
Al Shurideh, Muhammad
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Biraghi, Silvia
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Casaló, Luis V.
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Ju, Ilyoung
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Srivastava, R. K.
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Tsiotsou, Rodoula H.
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Journal of marketing communications
SpringerLink / Bücher
886
Journal of business research : JBR
882
The journal of brand management : an international journal
625
Journal of retailing and consumer services
489
The journal of product & brand management
419
NBER working paper series
244
Springer eBook Collection
238
Working paper / National Bureau of Economic Research, Inc.
225
NBER Working Paper
204
Industrial marketing management : the international journal for industrial and high-tech firms
197
International journal of industrial organization
194
Discussion paper / Centre for Economic Policy Research
188
Psychology & marketing
186
Gabler Edition Wissenschaft
182
European journal of marketing : EJM
178
Europäische Hochschulschriften / 5
169
Research
162
Asia Pacific journal of marketing and logistics
152
Journal of strategic marketing
149
Journal of marketing management : MM
147
International journal of hospitality management
141
Marketing intelligence & planning
140
Springer eBook Collection / Business and Economics
134
Tourism management : research, policies, practice
131
Journal of marketing
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
International journal of project management : the journal of The International Project Management Association
124
Journal of travel and tourism marketing
121
Harvard business review : HBR
118
Harvard-Business-Manager : das Wissen der Besten
118
International journal of retail & distribution management
111
Journal of the Academy of Marketing Science
111
The international review of retail, distribution and consumer research
111
Economics letters
105
The IUP journal of brand management : IJBRM
105
CESifo working papers
103
Journal of fashion marketing and management
102
Journal of international consumer marketing
100
International marketing review
98
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ECONIS (ZBW)
136
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1
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
2
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
3
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
4
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
5
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
6
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
7
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
8
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
9
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
10
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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