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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
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Journal of marketing communications
Journal of business research : JBR
2,187
Journal of retailing and consumer services
2,009
International journal of consumer studies
779
International journal of hospitality management
773
Psychology & marketing
701
NBER working paper series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working paper / National Bureau of Economic Research, Inc.
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The journal of brand management : an international journal
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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European Journal of Marketing
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Journal of travel and tourism marketing
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of fashion marketing and management
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Journal of Consumer Marketing
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Journal of marketing research : JMR
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Journal of retailing
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Technological forecasting & social change : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
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Journal of marketing
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
320
The international review of retail, distribution and consumer research
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KIET Industrial economic review
309
Journal of the Academy of Marketing Science
306
Journal of business ethics : JOBE
305
Journal of consumer behaviour : an international research review
299
International Journal of Retail & Distribution Management
298
The journal of consumer marketing
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ECONIS (ZBW)
314
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1
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
2
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
The fast
fashion
vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-
fashion
sector
Papasolomou, Ioanna
;
Melanthiou, Yioula
;
Tsamouridis, …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
Saved in:
5
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
6
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
7
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
8
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Coppetti, Caspar
;
Wentzel, Daniel
;
Tomczak, Torsten
; …
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003820476
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