The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market
Year of publication: |
2010
|
---|---|
Authors: | Kim, Mijeong ; Kim, Sookhyun ; Lee, Yuri |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 4, p. 286-293
|
Subject: | Markenimage | Brand image | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Südkorea | South Korea |
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