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~isPartOf:"Journal of marketing communications"
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Journal of marketing communications
Journal of business research : JBR
109
Discussion paper series / IZA
79
The Jewish journal of sociology
69
Journal of international consumer marketing
58
IZA Discussion Paper
44
International business review : the official journal of the European International Business Academy
44
Discussion paper / Centre for Economic Policy Research
41
Journal of international marketing
41
International marketing review
40
International journal of cross cultural management : CCM
38
NBER working paper series
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Jewish education
37
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Working paper / National Bureau of Economic Research, Inc.
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Journal of business ethics : JOBE
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The international journal of human resource management
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CESifo working papers
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NBER Working Paper
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Journal of global marketing
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Management international review : mir ; journal of international business
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Cross cultural management : an international journal
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International journal of business and globalisation : IJBG
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Culture, leadership, and organizations : the GLOBE study of 62 societies
19
European journal of international management : EJIM
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SpringerLink / Bücher
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Discussion papers / CEPR
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Journal of career development
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Journal of promotion management : JPM
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Schriftenreihe wissenschaftlicher Abhandlungen des Leo-Baeck-Instituts
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Marketing theory
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ECONIS (ZBW)
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1
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
2
Analysis of visual presentation of cultural dimensions : culture demonstrated by pictures on homepages of universities in Pakistan
Hamid, Muhammad Akif
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011852899
Saved in:
3
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
4
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
5
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
6
The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
7
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
8
Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans
;
Starren, Mariannne
;
Nickerson, Catherine
; …
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
Saved in:
9
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
10
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
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