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~isPartOf:"Journal of marketing communications"
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Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
5
The service industries journal
5
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
4
Tourism management : research, policies, practice
4
Industrial management & data systems
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Cuadernos de economía y dirección de la empresa : CEDE
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European journal of marketing : EJM
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International journal of electronic business
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Journal of Air Transport Management
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Journal of air transport management
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Journal of business ethics : JOBE
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Marketing intelligence & planning
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Online Information Review
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Psychology & marketing
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The Service Industries Journal
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The journal of brand management : an international journal
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Universia business review : revista trimestral de Dirección de Empresas
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Apas Papers
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Breaking new ground in theory and practice
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Business ethics, the environment & responsibility
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Business research quarterly : BRQ
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Corporate Social Responsibility and Environmental Management
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Corporate communications : an international journal
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Direct marketing : an international journal
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European Journal of Marketing
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Global business perspectives
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Global consumer behavior
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Globalism and regional economy
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Handbook of research in mobile business : technical, methodological, and social perspectives
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Handbook of research on marketing and corporate social responsibility
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Human resource management
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Industrial Management & Data Systems
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International Journal of Contemporary Hospitality Management
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International Journal of E-Services and Mobile Applications (IJESMA)
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International Review on Public and Nonprofit Marketing
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International journal of contemporary hospitality management
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Journal of Business Ethics
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Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
Saved in:
2
Cause-related marketing influence on consumer responses: The moderating effect of causebrand fit
Bign-Alcaiz, Enrique
;
Currs-Prez, Rafael
;
Ruiz-Maf, Carla
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-284
Persistent link: https://www.econbiz.de/10010013481
Saved in:
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