Narrow search
Showing 1 - 10 of 334
Cover Image
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Cover Image
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; … - In: Journal of marketing communications 26 (2020) 7, pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Cover Image
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.; Heyman, James E. - In: Journal of marketing communications 19 (2013) 4, pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Cover Image
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Cover Image
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat; Brunel, Frédéric F.; Fournier, Susan - In: Journal of marketing communications 20 (2014) 1/2, pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Cover Image
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars; Buttle, Francis A. - In: Journal of marketing communications 20 (2014) 1/2, pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Cover Image
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye; Lam, Desmond - In: Journal of marketing communications 22 (2016) 5, pp. 513-523
Persistent link: https://www.econbiz.de/10011613199
Cover Image
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.; Alcántara-Pilar, Juan Miguel; … - In: Journal of marketing communications 28 (2022) 5, pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Cover Image
The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products
Soesilo, Primidya K. M.; Gunadi, Willy; Arimbi, Intan R. - In: Journal of marketing communications 26 (2020) 5, pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Cover Image
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101