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A model of customer-based bran...
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
138
Werbewirkung
138
Brand management
104
Markenführung
104
Advertising
101
Werbung
99
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90
Markenimage
90
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84
Online-Marketing
84
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49
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49
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40
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40
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35
Markenartikel
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advertising
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social media
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purchase intention
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346
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Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
5
Kim, Soojung
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Block, Martin P.
3
Dodoo, Naa Amponsah
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Chrysochou, Polymeros
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Daugherty, Terry
2
Flavián Blanco, Carlos
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Fullerton, Jami A.
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
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Journal of marketing communications
Journal of business research : JBR
2,521
Journal of retailing and consumer services
2,098
International journal of hospitality management
875
SpringerLink / Bücher
834
International journal of consumer studies
776
Psychology & marketing
741
The journal of brand management : an international journal
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
NBER working paper series
557
Industrial marketing management : the international journal for industrial and high-tech firms
548
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
475
Journal of marketing research : JMR
458
Asia Pacific journal of marketing and logistics
457
European journal of marketing : EJM
457
Tourism management : research, policies, practice
453
Journal of travel and tourism marketing
429
Journal of marketing management : MM
424
NBER Working Paper
410
Journal of marketing
409
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Journal of the Academy of Marketing Science
392
The journal of services marketing
382
Journal of retailing
375
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
The service industries journal
349
Journal of strategic marketing
347
Marketing letters : a journal of research in marketing
345
Cogent business & management
343
International journal of contemporary hospitality management
339
Journal of international consumer marketing
337
Marketing intelligence & planning
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
International journal of retail & distribution management
330
Journal of fashion marketing and management
327
Technological forecasting & social change : an international journal
322
The international review of retail, distribution and consumer research
317
Journal of consumer behaviour : an international research review
313
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ECONIS (ZBW)
346
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1
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
2
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
3
Antecedents and outcomes of
brand
love : the mediating role of
brand
loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
Fostering consumer-
brand
relationships through social media
brand
communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
6
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on
brand
awareness and
brand
attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
7
Online
brand
community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
8
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
9
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
10
Celebrity endorsement : how celebrity-
brand
-user personality congruence affects
brand
attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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