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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
142
Werbewirkung
142
Brand management
104
Markenführung
104
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102
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100
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99
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99
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90
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Muehling, Darrel D.
6
Um, Nam-Hyun
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Schultz, Don E.
4
Antheunis, Marjolijn L.
3
Bailey, Ainsworth Anthony
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Dodoo, Naa Amponsah
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Goodrich, Kendall
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3
Lee, Joonghwa
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Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
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Phua, Joe
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Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Belanche, Daniel
2
Biraghi, Silvia
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Block, Martin P.
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Casaló, Luis V.
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Chan, Fong Yee
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Chrysochou, Polymeros
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Flavián Blanco, Carlos
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Fullerton, Jami A.
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Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
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2
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Journal of marketing communications
Journal of business research : JBR
2,438
Journal of retailing and consumer services
2,021
International journal of hospitality management
815
International journal of consumer studies
778
SpringerLink / Bücher
751
Psychology & marketing
748
The journal of brand management : an international journal
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
573
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
456
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
NBER Working Paper
426
Journal of travel and tourism marketing
423
European journal of marketing : EJM
420
Journal of marketing management : MM
408
Management science : journal of the Institute for Operations Research and the Management Sciences
405
Journal of marketing research : JMR
395
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
345
Journal of international consumer marketing
335
Journal of retailing
333
Journal of fashion marketing and management
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of consumer behaviour : an international research review
316
Journal of the Academy of Marketing Science
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of business ethics : JOBE
312
Marketing intelligence & planning
309
The journal of consumer marketing
308
The international review of retail, distribution and consumer research
301
Industrial marketing management : the international journal for industrial and high-tech firms
295
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ECONIS (ZBW)
362
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1
Online brand
community
within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
4
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
5
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
6
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
7
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
8
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
9
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
10
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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