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~isPartOf:"Journal of marketing communications"
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Brand management
104
Markenführung
104
Consumer behaviour
82
Konsumentenverhalten
82
Brand image
65
Markenimage
65
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Internet marketing
27
Online-Marketing
27
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26
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25
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21
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21
Marketing management
18
Marketingmanagement
18
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
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7
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advertising
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purchase intention
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brand equity
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brand image
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113
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Anabila, Peter
2
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2
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1
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Journal of marketing communications
Journal of business research : JBR
660
The journal of brand management : an international journal
618
The journal of product & brand management
394
SpringerLink / Bücher
352
Journal of retailing and consumer services
339
Psychology & marketing
150
European journal of marketing : EJM
142
Journal of Product & Brand Management
124
International journal of hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of strategic marketing
114
Asia Pacific journal of marketing and logistics
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of marketing
112
Journal of marketing research : JMR
112
Marketing intelligence & planning
111
Journal of advertising research
109
Journal of marketing management : MM
106
Springer eBook Collection
102
Journal of fashion marketing and management
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
89
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of international consumer marketing
79
Journal of promotion management : innovations in planning and applied research
79
Research
79
Business strategy and the environment
76
International journal of consumer studies
75
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
73
Cogent business & management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing : ZFP ; journal of research and management
69
The journal of consumer marketing
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
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ECONIS (ZBW)
113
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date (oldest first)
1
Brand
"infrastructure" in nonprofit organizations : challenges to successful
brand
building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
2
Tweet this, not that : a comparison between
brand
promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
3
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
4
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
5
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
6
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
7
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
8
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
9
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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