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Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton; Paswan, Audhesh - In: Journal of marketing communications 15 (2009) 4, pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
Cover Image
Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton; Paswan, Audhesh - In: Journal of marketing communications 15 (2009) 4, pp. 247-266
Persistent link: https://www.econbiz.de/10008308163
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How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava; Prybutok, Victor R.; Chang, Hsia-Ching - In: Journal of marketing communications 29 (2023) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10014321989