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Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros - In: Journal of marketing communications 16 (2010) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
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Health claims as communication tools that enhance brand loyalty : the case of low-fat claims within the dairy food category
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of marketing communications 17 (2011) 3, pp. 213-228
Persistent link: https://www.econbiz.de/10009261652
Cover Image
Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros - In: Journal of marketing communications 16 (2010) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10008373333
Cover Image
Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of marketing communications 17 (2011) 3, pp. 213-229
Persistent link: https://www.econbiz.de/10009164276