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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
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Muehling, Darrel D.
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Pentina, Iryna
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Varan, Duane
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Zhang, Lixuan
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Amos, Clinton
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Block, Martin P.
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Chan, Fong Yee
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Journal of marketing communications
Journal of business research : JBR
2,020
Journal of retailing and consumer services
1,939
International journal of consumer studies
769
International journal of hospitality management
729
Psychology & marketing
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
565
Working paper / National Bureau of Economic Research, Inc.
475
SpringerLink / Bücher
423
NBER Working Paper
416
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
395
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
388
European journal of marketing : EJM
356
Management science : journal of the Institute for Operations Research and the Management Sciences
349
The journal of brand management : an international journal
349
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
332
Journal of marketing
322
Journal of travel and tourism marketing
322
Journal of international consumer marketing
321
Journal of marketing management : MM
315
Journal of retailing
312
Tourism management : research, policies, practice
299
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Technological forecasting & social change : an international journal
298
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
Journal of business ethics : JOBE
291
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
IDB Publications (Working Papers)
273
Journal of the Academy of Marketing Science
269
The journal of services marketing
268
International journal of contemporary hospitality management
262
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ECONIS (ZBW)
297
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1
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
Saved in:
2
Framing financial advertising : message effectiveness in intertemporal choice
Kim, Kenneth
;
McKinnon, Lori Melton
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203479
Saved in:
3
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
4
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
5
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
Saved in:
6
Space design as an expressive device in ambient marketing : case studies of Deutsche Bank and Banca Monte dei Paschi di Siena
Bargenda, Angela
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010514615
Saved in:
7
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
8
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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