Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Year of publication: |
2014
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Authors: | Grimmer, Martin ; Woolley, Meghann |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 4, p. 231-250
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Subject: | consumer behaviour | green policy | marketing communications | advertising effectiveness | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Werbung | Advertising | Verkaufsförderung | Sales promotion | Direktmarketing | Direct marketing |
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