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Brand management
104
Markenführung
104
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
90
Markenimage
90
Advertising effects
51
Werbewirkung
51
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purchase intention
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Muehling, Darrel D.
3
Schultz, Don E.
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Journal of marketing communications
Journal of business research : JBR
1,099
The journal of brand management : an international journal
670
International business review : the official journal of the European International Business Academy
656
SpringerLink / Bücher
593
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
554
Journal of world business : JWB
495
Management international review : mir ; journal of international business
446
The journal of product & brand management
419
Journal of retailing and consumer services
392
NBER working paper series
366
Journal of international management
323
Working paper / National Bureau of Economic Research, Inc.
299
NBER Working Paper
292
The international journal of human resource management
275
CESifo working papers
253
Working paper
241
Europäische Hochschulschriften / 5
233
Journal of business ethics : JOBE
219
European journal of international management : EJIM
206
Psychology & marketing
204
European journal of marketing : EJM
192
Industrial marketing management : the international journal for industrial and high-tech firms
187
Discussion paper / Centre for Economic Policy Research
184
Thunderbird international business review
178
Multinational business review
173
Springer eBook Collection
165
Transnational corporations : investment and development
165
International marketing review
162
International journal of hospitality management
146
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
136
Tourism management : research, policies, practice
136
Journal of marketing management : MM
135
Journal of advertising research
133
Journal of strategic marketing
133
Journal of marketing
131
Research
131
Marketing intelligence & planning
129
Harvard business review : HBR
128
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ECONIS (ZBW)
137
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1
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
2
Antecedents and outcomes of
brand
love : the mediating role of
brand
loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
3
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
4
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
5
Celebrity endorsement : how celebrity-
brand
-user personality congruence affects
brand
attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
6
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
7
The effects of processing mode and
brand
scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
8
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
9
Support for the underdog
brand
biography : effects on consumer attitude and behavior
Nagar, Komal
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 477-493
Persistent link: https://www.econbiz.de/10012203329
Saved in:
10
Brand
familiarity as a moderating factor in the ad and
brand
attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
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