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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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Advertising effects
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96
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94
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Muehling, Darrel D.
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Journal of marketing communications
Journal of business research : JBR
2,034
Journal of retailing and consumer services
1,948
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
672
IZA Discussion Papers
668
Economics Papers from University Paris Dauphine
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
551
The journal of brand management : an international journal
458
Working paper / National Bureau of Economic Research, Inc.
450
MPRA Paper
429
The journal of product & brand management
421
Journal of marketing research : JMR
399
NBER Working Paper
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Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
388
Discussion paper series / IZA
386
European Journal of Marketing
378
European journal of marketing : EJM
375
Journal of Consumer Marketing
370
IZA Discussion Paper
361
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
322
Journal of marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
317
Journal of retailing
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Tourism management : research, policies, practice
305
Cogent business & management
304
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
294
Journal of the Academy of Marketing Science
290
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
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ECONIS (ZBW)
302
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1
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
2
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
3
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
4
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
5
Integrating advertising and news about the
brand
in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
6
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
8
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
10
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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