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Cultural differences affect interactive television advertising
Zorn, Steffen F.; Bellman, Steven; Robinson, Jennifer A.; … - In: Journal of marketing communications 22 (2016) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
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The effects of social TV on television advertising effectiveness
Bellman, Steven; Robinson, Jennifer A.; Wooley, Brooke; … - In: Journal of marketing communications 23 (2017) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
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How coviewing reduces the effectiveness of TV advertising
Bellman, Steven; Rossiter, John R.; Schweda, Anika; … - In: Journal of marketing communications 18 (2012) 5, pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
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How coviewing reduces the effectiveness of TV advertising
Bellman, Steven; Rossiter, John R.; Schweda, Anika; … - In: Journal of marketing communications 18 (2012) 5, pp. 363-379
Persistent link: https://www.econbiz.de/10010034185
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The effectiveness of various video ad-choice formats
Bellman, Steven; Potter, Robert F.; Robinson, Jennifer A.; … - In: Journal of marketing communications 27 (2021) 6, pp. 631-650
Persistent link: https://www.econbiz.de/10012624674