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Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
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The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April; McDougal, Elizabeth Randon; Syrdal, Holly - In: Journal of marketing education : JME 41 (2019) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
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Intercollegiate social media education ecosystem
Abney, Alexandra K.; Cook, Laurel A.; Fox, Alexa K.; … - In: Journal of marketing education : JME 41 (2019) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
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Ability-tracking, instructional time, and better pedagogy : the effect of double-dose algebra on student achievement
Cortes, Kalena E.; Goodman, Joshua S. - In: The American economic review 104 (2014) 5, pp. 400-405
Persistent link: https://www.econbiz.de/10010390154
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Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
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Eight reasons why real versus nominal interest rates is the most important concept in macroeconomics principles courses
Kennedy, Peter - In: The American economic review 90 (2000) 2, pp. 81-84
Persistent link: https://www.econbiz.de/10001502569
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Teaching modern macroeconomics at the principles level
Taylor, John B. - In: The American economic review 90 (2000) 2, pp. 90-94
Persistent link: https://www.econbiz.de/10001502573
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Student evaluations of teaching : are they related to what students learn? ; a meta-analysis and review of the literature
Clayson, Dennis E. - In: Journal of marketing education : JME 31 (2009) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10003827630
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Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Mills, Michael Kenneth - In: Journal of marketing education : JME 32 (2010) 3, pp. 300-313
Persistent link: https://www.econbiz.de/10008757990
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Experiencing the product life cycle management highs and lows through dramatic simulation
Pearce, Glenn; Jackson, John - In: Journal of marketing education : JME 31 (2009) 3, pp. 212-218
Persistent link: https://www.econbiz.de/10003910689