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~isPartOf:"Journal of marketing education : JME"
~person:"Hair, Joseph F."
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Deutschland <DDR>"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
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Journal of marketing education : JME
McGraw-Hill/Irwin series in marketing
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Consumer insights : a turning point for marketing research education
Mills, Adam J.
;
Hair, Joseph F.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 279-284
Persistent link: https://www.econbiz.de/10012662589
Saved in:
2
Special issue: consumer insights : marketing research
Mills, Adam J.
(
ed.
);
Hair, Joseph F.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012662615
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