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Developing students' cultural intelligence through an experiential learning activity : a cross-cultural consumer behavior interview
Kurpis, Lada Helen; Hunter, James - In: Journal of marketing education : JME 39 (2017) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10011686310
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Cross-cultural selling : examining the importance of cultural intelligence in sales education
Delpechitre, Duleep; Baker, David S. - In: Journal of marketing education : JME 39 (2017) 2, pp. 94-108
Persistent link: https://www.econbiz.de/10011741548
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Don't throw out the baby with the bathwater : verbal repetition, mnemonics, and active learning
Saber, Jane Lee; Johnson, Richard D. - In: Journal of marketing education : JME 30 (2008) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10003782980
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Exploring cramming : student behaviors, beliefs, and learning retention in the principles of marketing course
MacIntyre, Shelby H.; Munson, J. Michael - In: Journal of marketing education : JME 30 (2008) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10003782986
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The effects of team personality awareness exercises on team satisfaction and performance : the context of marketing course projects
Lancellotti, Matthew P.; Boyd, Thomas - In: Journal of marketing education : JME 30 (2008) 3, pp. 244-254
Persistent link: https://www.econbiz.de/10003782990
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Assurance of learning from principles of marketing students : a longitudinal study of a course-embedded direct assessment
LaFleur, Elizabeth K.; Babin, Laurie A.; Lopez, Tará … - In: Journal of marketing education : JME 31 (2009) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10003869935
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Shared responsibility and student learning : ensuring a favorable educational experience
Sierra, Jeremy J. - In: Journal of marketing education : JME 32 (2010) 1, pp. 104-111
Persistent link: https://www.econbiz.de/10003957583
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Using an experiential business game to stimulate sustainable thinking in marketing education
Bascoul, Ganaël; Schmitt, Julien; Rasolofoarison, Dina; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10010204765
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Self-directed learning : a tool for lifelong learning
Boyer, Stefanie L.; Edmondson, Diane R.; Artis, Andrew B.; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010345563
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Assessing teamwork skills for assurance of learning using CATME team tools
Loughry, Misty L.; Ohland, Matthew W.; Woehr, David J. - In: Journal of marketing education : JME 36 (2014) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010345564