Cross-cultural selling : examining the importance of cultural intelligence in sales education
Year of publication: |
August 2017
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Authors: | Delpechitre, Duleep ; Baker, David S. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 39.2017, 2, p. 94-108
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Subject: | sales education | cross-cultural selling | cultural intelligence | role-play | adaptive selling | Interkulturelles Management | Cross-cultural management | Verkauf | Selling | Kultur | Culture | Verkaufspersonal | Salespeople | Interkulturelle Kompetenz | Cross-cultural competence | Kognition | Cognition | Kulturelle Identität | Cultural identity | Auslandsaufenthalt | Expatriate assignment | Interkulturelle Beziehungen | Cross-cultural relations |
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