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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina; Moore, Hélène; Barry, Ben - In: Journal of marketing education : JME 37 (2015) 3, pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
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Increasing student engagement using asynchronous learning
Northey, Gavin; Bucic, Tania; Chylinski, Mathew; … - In: Journal of marketing education : JME 37 (2015) 3, pp. 171-180
Persistent link: https://www.econbiz.de/10011410662
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Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela; Garlin, Francine; Mohammed, Hossain - In: Journal of marketing education : JME 45 (2023) 2, pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
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Evaluating e-book effectiveness and the impact on student engagement
Merkle, Adam C.; Ferrell, Linda K.; Ferrell, Odies C.; … - In: Journal of marketing education : JME 44 (2022) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10013268042