Engaging students via social media : is it worth the effort?
Year of publication: |
2015
|
---|---|
Authors: | Mostafa, Rania B. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 37.2015, 3, p. 144-159
|
Subject: | student engagement | social media | value cocreation | Studierende | Students | Leistungsmotivation | Work motivation | USA | United States | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Kundenintegration | Customer integration |
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